5,500+

Visitors

87

Hosted buyers

175+

Exhibitors

50+

Participating Countries

555

B2B matchmaking meetings hosted

Take advantage of Africa's
$ 313 billion food and beverage market

Discover leads, network with professionals, and access premium content. Take advantage of Africa’s US$ 313 billion food and beverage market! Get ready for THE retail-ready food and beverage event in Africa offering valuable leads, meaningful connections, and premium content.

Don't miss out on the pivotal connections awaiting your business at our event. Join industry leaders in the heart of Africa's $313 billion food and beverage market. Connect directly with buyers and retailers, establishing vital partnerships and agreements. This is your exclusive gateway to premium insights and unparalleled opportunities in the retail-ready sector. Grow your business by being part of the event that shapes success in the dynamic African market.

Reasons
to exhibit in 2025

Generate
Leads

Meet thousands of buyers and decision makers from the region’s capital and consumer sectors

Position your
Company

Capitalise on a US$1 trillion consumer market in Africa with fruitful trade partnerships

Establish
a route to market

Connect with key industry buyers, distributors, partners and agents that can help you accelerate your growth into the Food & Beverage sector across the continent.

Engage with key
Industry Stakeholders

Engage with industry leaders and decision makers, fostering valuable business connections.

Africa’s Big 7:
where food & beverage retail business
takes center stage

Celebrating its 22nd edition, Africa's Big 7 continues to be THE retail-ready food and beverage trade event in Africa. Our event brings together a global lineup of exhibitors, food and beverage communities, and industry leaders. It's a prime hub for sourcing, trendspotting, and connecting with top trade buyers and influencers. Our 2025 edition will set a new benchmark, showcasing the potential to transform the food and beverage landscape in this dynamic region and beyond.

WHERE

CAPE TOWN INTERNATIONAL CONVENTION CENTRE, CAPE TOWN, SOUTH AFRICA

WHEN

Tuesday to Thursday
10 - 12 June 2025

Why Africa is the perfect market for your brand?

  • THE MARKET: Its US$ 313 billion food and beverage market is projected to reach US$ 1 trillion by 2030.
  • JOBS & AGRICULTURE: 35 % of jobs in urban areas are in the food economy, 60% are in the restaurant sector.*
  • Currently, about 1.3 billion people live in Africa. By 2050, this number is expected to increase to about 2.5 billion.
  • The E-Commerce sector of the African food and beverage industry, sales growth from 2021 - 2025 is expected to average 18.19%. The expected growth would lead to a market volume of approximately €2.38 billion in 2025.
  • Africa’s food and beverage imports are projected to increase to about €92.41 billion per year by 2025.**
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* Source: Africa Food Index: https://food.jumia.co.ke/contents/africa-index-report

** Source: https://intergest.co.za/overview-of-the-food-and-beverage-industry-in-africa-and-opportunities-for-european-companies/

Discover the market potential for the events running alongside Africa’s Big 7

  • South Africa’s hospitality market is worth $1.30 Billion.
  • EXPECTED GROWTH​: $1,61B​n in 2028 with a CAGR 4,43%
  • SUB-SAHARAN AFRICA: 47,750​ Rooms in 307 hotels
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Africa’s Big 7 2024 Advisory Board

speaker
Cosmas Mamhunze

Regional Portfolio Manager [South Africa+ Mozambique + Zambia]USAID ATI Southern Africa Buy-in Activity

speaker
Ceri Coxon

Head of Customer ExperienceWoolworths South Africa

speaker
Leanne Fraser

Product Development Executive Famous Brands

Participating at the show has added value through brand visibility and raised awareness amongst potential new customers. It was a good opportunity to showcase what we do, network with potential customers, generate sales leads, do market research, and gain valuable industry insights.

Wayne Keating
Sales & Marketing Manager, Red Star Wholesale Catering Services – Exhibitor